All of our events are independently operated. In many cases, the amazing organizers who have taken the initiative to bring the #HashtagLunchbag movement to their local community incur the up front costs of setting up an event. Think supplies, groceries, potential venue costs, etc. The $10 is not mandatory but it is highly encouraged to help the #HashtagLunchbag organizer cover these expenses. As the #HashtagLunchbag movement grows, any surplus goes back into the program to support the growth.