It started off as a joke. We like humor around here. In 2012, when 5 friends got together on Christmas day to hand out meals in Los Angeles, we randomly tagged our very first photos posted to social media with #HashtagLunchbag as an ode to hashtags because a lot of people love using a hashtag for EVERYTHING and because it rhymed with lunch bag. After that, we just kept rocking with it. Plus, let's be real, #lunchbag doesn’t look as fun.